I was having a conversation the other day with a colleague at the
newspaper where I work about finding a niche and filling it being the
key to entrepneurial success. When you look at how many businesses are
dedicated to filling those niches -- no matter how obscure -- the mind
can boggle.
Having
an eye out for ideas that help the community of people with
disabilities -- especially as it pertains to travel -- I was attracted
to this article on communitycare.co.uk. It described the awarding of
three honors to disabled entrepreneurs.
Take traveleyes as an example. This organization conducts tours for people with visual disabilities. To quote its Web site:
"Traveleyes is a travel company with a difference. We provide holidays
for both blind/visually impaired and sighted travellers, journeying
together in a spirit of mutual independence.....
.....and we venture to some of the most fascinating of world destinations."
I would think the market for people with disabilities is replete
with great niche ideas. Any one idea might not appeal to a huge mass
market. But if it fulfills a need , it can end up serving a very loyal
niche. People with disabilities will need those specialized services
sometimes. Be the one to provide that specialized service and you can
count on a customer.
I salute these business people who are
addressing the needs of people with disabilities. It just that much
better -- but not particularly surprising -- that they also are of the
very community they seek to serve.
